TODAY'S AdSense Payout Theory

1. Bid amount is most important - first, the money must be there.

2. The V factor - Google's perceived Value of the page -
     ---> Analyze SERP position for value to AdWords advertiser
     ---> Analyze Click-Thru-Rate for value to AdWords advertiser

3. Impressions - Raw volume - Increase traffic

4. High CTR = High Value to Google and the AdWords customer
     (Now you are ready for high-paying TOP AD delivery).

5. Premium (high-volume) AdWords customers get special deals.

High SERP + high volume + high CTR = Gravy.
The gravy goes to the top performers, in a merit-based system.
The way that it SHOULD work, right?